As a freelance journalist, one of the things branding can do is increase your 'power' with regards to the institutions you're working with – or want to work with. The bigger audience you have and the bigger your brand, the more negotiating power you have over the kind of stories you produce and the fees you charge for them.
In this one-hour webinar, Abigail Edge shares tips for creating a professional personal brand that reflects both your personality and your career goals to accentuate the value of your work.
💡 This recorded training covers:
- What is a personal brand?
- Why is branding important for freelance journalists?
- Exercise: Identifying your niche
- Personal branding
- Social media overview- Websites & SEO
- Professional memberships
- Building an audience - Collaborative journalism
- Networking - Distribution Lists
- Useful branding tools (e.g. IFTTT, Google Analytics, Canva, Moo cards)
- Pitfalls and how to avoid them.
🖥️. Check the presentation included in this webinar here 👈Watch training session
For freelance journalists, the goals, the rate of progress on their targets, how communities and governments are working on them present a wealth of reporting ideas. Specialising in a goal or series of goals could be a new career path.
Charlotte Godart, an investigator for Bellingcat and Eric Reidy a freelance journalist involved in crowdsourcing information for migrant-related stories talk about crowdsourcing stories, what it means and how to go about it.